WS Development

in-house graphic design

WS Development, a commercial real estate developer, owns and operates over 100 retail centers throughout the country. They brought me on board to help design marketing campaigns that promote events taking place on their most high-end properties, each with its own brand guidelines and unique look & feel. Their mission is to create “places people love,” and the intention behind each design was a message of warmth, optimism, and modern hospitality.

Creative director: Naseem Niaraki
Associate creative director: Jessye Aibel
Copywriter: Jessica Proulx

The Shops at Farmington Valley

Canton, CT

During the COVID-19 pandemic, The Shops at Farmington Valley in Connecticut donated dozens of potted pansies to frontline workers at Hartford Hospital. I designed the posters and thank you cards for this campaign, along with a coloring page available to download and print from the Shops’ website, encourage kids to share their support for healthcare heroes.

The Street

Chestnut Hill, MA

For American Heart Month in February 2020, The Street at Chestnut Hill in Massachusetts launched an initiative with Newton-Wellesley Hospital to promote heart health, by providing postcards for shoppers to mail to their loved ones—spreading love and heart health awareness at the same time. I designed the posters and the mailbox which was installed at The Street.

Instagram post to promote the spring season

On-site signage highlighting stores on the far side of the property adjacent to Hammond Pond

Hilldale

Madison, WI

Poster for the annual Farmers Market in Madison, WI, as part of a larger campaign that included banners, digital ads, and tote bags

Poster promoting annual menorah lighting on property

Half-page horizontal ad (left) ran in the April 2020 issue of Madison Magazine. Half-page vertical ad (right) designed for the guidebook during the 2020 Wisconsin Film Festival.

Legacy Place

Dedham, MA

Poster for Halloween events at Legacy Place, including a bar crawl with proceeds to benefit the local food pantry.

A series of A-frame signs distributed throughout Legacy Place, highlighting newly arrived stores.

I designed some fun animated GIFs for marketing managers to include on their social media posts. Created in Adobe Animate.

I designed some fun animated GIFs for marketing managers to include on their social media posts. Created in Adobe Animate.