OXFORWARD

digital design

Desktop and mobile websites for a fictional bikeshare company based in Oxford, England, geared toward a customer base of students and tourists. Since bikeshare programs have become ubiquitous, the challenge was to differentiate the brand. My approach was to dig into the rich history of bicycling in the UK. I incorporated vintage photography and signage, adding illustration for a playful, modern take.

Designed with Illustrator, Photoshop, and Sketch.