Rally for the Planet

campaign branding

Conceptual brand identity for Sunrise Movement, a youth-led activist organization planning a nationwide march in support of the Green New Deal.

Designed to be eye-catching and to stand out from the sea of homemade signs and posters, I also wanted it to look different from Sunrise’s main, house style while retaining similar features: bold, energetic, urgent.

Designed with Illustrator and Photoshop.

I began with a poster series, one for each of the major cities in which the march would take place. Inspired by Constructivist design and its connections to political and social revolution, I sought to convey strength and movement. Beginning with a single type lock-up, I designed a variety of layouts that all revolve around a single green planet, protected at the center.

A simple two-color palette with a screenprint texture is fitting for a grassroots, DIY movement.